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Exam Code: Marketing-Cloud-Account-Engagement-Specialist
Exam Name: Salesforce Marketing Cloud Account Engagement Specialist
Vendor: Salesforce

60 Questions & Answers
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NEW QUESTION: 1
Which system location is used for intercluster Enhanced Location CAC on Cisco Unified Communications Manager?
A. Hub_None
B. Default
C. Intercluster
D. Shadow
E. Phantom
Answer: D
Explanation:
Explanation/Reference:
Explanation:
Theshadowlocationis used to enable a SIP trunk to pass Enhanced Location CAC information such as location name and Video-Traffic-Class (discussed below), among other things, required for Enhanced Location CAC to function between clusters. In order to pass this location information across clusters, the SIP intercluster trunk (ICT) must be assigned to the "shadow" location. The shadow location cannot have
40 / 162
The safer , easier way to help you pass any IT exams.
a link to other locations, and therefore no bandwidth can be reserved between the shadow location and other locations. Any device other than a SIP ICT that is assigned to the shadow location will be treated as if it was associated to Hub_None. That is important to know because if a device other than a SIP ICT ends up in the shadow location, bandwidth deductions will be made from that device as if it were in Hub_None, and that could have varying effects depending on the location and links configuration.

NEW QUESTION: 2
You are performing feature engineering on a dataset.
You must add a feature named CityName and populate the column value with the text London.
You need to add the new feature to the dataset.
Which Azure Machine Learning Studio module should you use?
A. Edit Metadata
B. Latent Dirichlet Allocation
C. Preprocess Text
D. Execute Python Script
Answer: A
Explanation:
Explanation/Reference:
Explanation:
Typical metadata changes might include marking columns as features.
References:
https://docs.microsoft.com/en-us/azure/machine-learning/studio-module-reference/edit-metadata Testlet 1 Case study Overview You are a data scientist in a company that provides data science for professional sporting events. Models will use global and local market data to meet the following business goals:
Understand sentiment of mobile device users at sporting events based on audio from crowd reactions.

Assess a user's tendency to respond to an advertisement.

Customize styles of ads served on mobile devices.

Use video to detect penalty events

Current environment
Media used for penalty event detection will be provided by consumer devices. Media may include

images and videos captured during the sporting event and shared using social media. The images and videos will have varying sizes and formats.
The data available for model building comprises of seven years of sporting event media. The sporting

event media includes; recorded video transcripts or radio commentary, and logs from related social media feeds captured during the sporting events.
Crowd sentiment will include audio recordings submitted by event attendees in both mono and stereo

formats.
Penalty detection and sentiment
Data scientists must build an intelligent solution by using multiple machine learning models for penalty

event detection.
Data scientists must build notebooks in a local environment using automatic feature engineering and

model building in machine learning pipelines.
Notebooks must be deployed to retrain by using Spark instances with dynamic worker allocation.

Notebooks must execute with the same code on new Spark instances to recode only the source of the

data.
Global penalty detection models must be trained by using dynamic runtime graph computation during

training.
Local penalty detection models must be written by using BrainScript.

Experiments for local crowd sentiment models must combine local penalty detection data.

Crowd sentiment models must identify known sounds such as cheers and known catch phrases.

Individual crowd sentiment models will detect similar sounds.
All shared features for local models are continuous variables.

Shared features must use double precision. Subsequent layers must have aggregate running mean

and standard deviation metrics available.
Advertisements
During the initial weeks in production, the following was observed:
Ad response rated declined.

Drops were not consistent across ad styles.

The distribution of features across training and production data are not consistent

Analysis shows that, of the 100 numeric features on user location and behavior, the 47 features that come from location sources are being used as raw features. A suggested experiment to remedy the bias and variance issue is to engineer 10 linearly uncorrelated features.
Initial data discovery shows a wide range of densities of target states in training data used for crowd

sentiment models.
All penalty detection models show inference phases using a Stochastic Gradient Descent (SGD) are

running too slow.
Audio samples show that the length of a catch phrase varies between 25%-47% depending on region

The performance of the global penalty detection models shows lower variance but higher bias when

comparing training and validation sets. Before implementing any feature changes, you must confirm the bias and variance using all training and validation cases.
Ad response models must be trained at the beginning of each event and applied during the sporting

event.
Market segmentation models must optimize for similar ad response history.

Sampling must guarantee mutual and collective exclusively between local and global segmentation

models that share the same features.
Local market segmentation models will be applied before determining a user's propensity to respond to

an advertisement.
Ad response models must support non-linear boundaries of features.

The ad propensity model uses a cut threshold is 0.45 and retrains occur if weighted Kappa deviated

from 0.1 +/- 5%.
The ad propensity model uses cost factors shown in the following diagram:


The ad propensity model uses proposed cost factors shown in the following diagram:


Performance curves of current and proposed cost factor scenarios are shown in the following diagram:



NEW QUESTION: 3
Which two use cases are suitable for Policy Automation?
A. creating a repository for storing and cataloging policy manuals
B. providing interactive advice on who may be eligible for a product or benefit
C. discovering new policy rules through self-learning predictive analytics on previously collected data
D. managing the security of customer data in another application
E. routing incidents and tasks to appropriate team members
F. creating an online calculator to determine the amount of a discount or subsidy
Answer: E,F

NEW QUESTION: 4
By default, what is the user isolation function of E WA1208E?
A. Enable
B. Disable
Answer: A


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